by Bill | Apr 30, 2015 | Interesting, Photography Marketing
A conversation Facebook peaked my interest lately. It started with a post on on the Two Bright Lights page regarding the use of images by The Knot, a popular website for wedding inspiration. Here is a screenshot of the conversation just in case it goes away on the...
by Bill | Apr 1, 2015 | Photography Common Sense, Photography Marketing, Photography Mistakes
I am not ashamed that I have an economics minor. It has helped me sort out many different challenges in my business career over the years. I wrote a while back about why your photography inquiries are down and about how fauxtographers are hurting the industry of...
by Bill | Feb 13, 2015 | Google Search, Photography Marketing
UPDATE 8/20/2015 In a kind of "I told you so moment" Google updated their maps. In the article below, I write that they were gonna come down with a huge map fish-slap. I didn't realize that it would be this bad, but hey, Google is out to make money. They simply...
by Bill | Feb 12, 2015 | Interesting, Photography Genius, Photography Marketing
I am starting to see a trend again in Google's search that I haven't seen since 2011. The trend is to list directories in the Google SERPs (Search Engine Results Pages). Back in the old days of 2011, you would see The Knot, Decidio, Party Pop and Wed Alert in the top...
by Bill | Jan 26, 2015 | Outsourcing, Photography Gear, Photography Genius, Photography Marketing, Reviews
In one of the forums I participate in regularly, a poster asked for our collective thoughts on TapSnap™ which is a kind of touch screen photo-booth alternative. Immediately I went over to the TapSnap™ website. You would think it is TapSnap (.com) but it isn't. It is...
by Bill | Jan 7, 2015 | Photography Genius, Photography Instruction, Photography Marketing
I have noticed a trend of decreasing photography inquiries even though we're ranked on the first page of Google. Those who know me know that I have had our photography website ranked in the top 3-4 of Google in both Charleston, SC and Denver, CO. It would stand to...