Email. Love it or hate it, it’s here to stay and is a vital part of communicating with your photography clients. This week, we were able to get our hands on a copy of “The Go-To Guide for Client E-Mails” and we wanted to share our The Go-To Guide for Client E-Mails Review and initial impressions with you about the product.
Why do you need photography email templates?
In the last decade of shooting weddings and portraits professionally, we have been faced with so many challenging situations and questions. Admittedly, we have not done everything correctly and could have handled situations and emails much better and more professionally. That’s why we were so excited to get our copy of The Go-To Guide for Client E-Mails. It will make managing our clients expectations so much easier.
Having the guide to help us though these situations will not only relieve stress, but will advance our business by providing excellent communication and customer service.
Here are some of the questions and situations that are addressed in the guide:
- How to respond when a client says your prices are too high
- How to respond when you’re asked how many weddings you’ve shot
- What to say when a client wants money back because they’re not happy
- What to say to people who ask you to shoot for free for “good exposure” for your company.
- How to get rid of difficult clients
- Common mistakes that photographers make which increase stress
- Stress free work with friends and family.
- Delighting your clients and how to get more clients
- Tips for success at weddings
The Go-To Guide for Client E-Mails Review.
When we first opened our download of the go-to guide, we were very impressed with the layout and professionalism of the guide. Everything is at your fingertips (mouse clicks) and it is easy to get to just what you need.
As you read through the pages, you can tell that Jenn and Jamie (authors) have been through many of these situations themselves. They speak from experience when they convey how to effectively communicate with your clients. I do like how they use some key 80s phrases to spice up the text too - “Awesomeness to the max.”
Digging into the information, the text is intelligently divided into relevant sections. Want to see booking related emails? Then go strait to it from the table of contents or the index.
Our first use
Even after nearly a decade of capturing weddings, we still found the information in the Go-To Guide for Client E-Mails very refreshing. Too often, we see photographers trying to stand up for their rights rather than diffuse a situation and create a lifelong customer through excellent service.
Jenn and Jamie remind us that taking care of the customer (i.e. customer service) is the most important aspect possible to build a steady stream of clients coming in via referrals.
We decided to take one of the email templates which is used for wedding inquiries and modify it to fit our business and voice. It is such a simple concept to write the email and leave a couple of blanks for individualizing and save it as a “canned response.” This will save us a ton of typing as we normally say almost the exact same thing each time we receive a wedding request. Now, all we have to do is simply fill in a couple of details and send it off which should save us about a minute or two each time we get an inquiry.
One by one, we’ll start looking at other responses we can save as “canned” and save them to our email system. This should increase our efficiency for email tremendously and save us the embarrassment of misspellings and typos as well.
Save yourself some serious headaches!
It might sound hokey to say that something is priceless but it is really hard to quantify what this information might mean to your business in additional revenues from referrals over the next 5,10,15 years. The gals offer a 14-day money-back guarantee, but I can assure you that you won’t want to refund it.
The Go-To Guide for Client E-Mails Review
The investment you make in conducting yourself professionally and with tremendous customer service in mind will more than pay for itself over and over again. Buy it today by going here!!
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