Take a look at today’s deal from Groupon. It is a Denver based photography studio named “Vision Photography.”
What I want you to notice is that they did not give away the farm and they capped the number on their deal.
See the “Sold Out” symbol on the image? They capped this at 200 which was very, very smart. At the rate they were selling they would have hit 1,000 easy.
Vision capped the loss-leader at 200 which insured them to not let the Groupon get out of hand. Also, they plan on up-selling as the deal only includes two 5x7s and a DVD slideshow.
NO DIGITAL IMAGES PEOPLE!!
Way to go Vision! Wish you all the success with your Groupon. Smart business, smart decisions!!